At this year’s Wimbledon Tennis Championships, the organisers were looking at ways to reduce the amount of waste. One of these ways was selling the first-ever water bottles made from 100% recycled plastic from Evian.
Fans who attended the championships were the first people in the UK to buy Evian’s new 100% rPET bottles. The bottles also replaced the Evian logo on the bottles with ‘ I recycle’ to help promote recycling. The brand have set their sights on ensuring all their bottles sold worldwide will meet the same standards by 2025. Currently, all of their bottles sold in the UK are 100% recyclable. Their 70cl, 1-litre and 1.5-litre bottles are made from 50% recycled plastic.
Evian also committed to recycle all branded water bottles collected during the two-week tournament into new water bottles. The tournament had more recycling bins compared to previous years. There were also ‘eco champions’ who helped fans recycle effectively.
James Pearson, managing director at Danone Waters UK & Ireland – parent company of the Evian brand – said;
“We are fully dedicated to achieving our ambitious 2025 Evian circularity commitment. We hope to be able to show how working in partnership we can take a circular approach so that packaging can be kept within the economy where it belongs, rather than become waste.”
Richard Lewis, chief executive of the All England Lawn Tennis Club (AELTC), said;
“We strongly support the work of our partner Evian to become a fully circular brand and are pleased to be collaborating with them to raise awareness of circularity at the Championships this year.”